THE OLAPLEX DIFFERENCE.
Real Science. Real Results.
So what is Olaplex?
Olaplex was founded by Dean Christal who teamed up with scientist Dr Craid Hawker and Dr Eric Pressly to cook up a new molecule that works from inside the hair strands to strengthen and repair damaged locks where the structure has broken down.
“For colourists, the biggest game-changer in hair colour is Olaplex. It maximises the strength of hair by reconnecting broken disulphide sulphur bonds in the hair, which gives hair a thicker look and feels healthier and stronger,” “The hair bonds break when hair is coloured and subject to regular heat and chemical treatments. It allows you to rebuild the strength, structure and integrity of hair and it is compatible with all hair types.”
When should it be used?
For best results, it’s important to use Olaplex during a colour treatment, rather than after it. This is where some of the confusion around the hair treatment comes in – Olaplex is not a cure-all for dry or damaged hair. But it is a scientifically-developed treatment that works on hair condition from within, as opposed to a conditioner that improves only the superficial condition of damaged tresses.
“Olaplex is invaluable in maintaining the disulphide bonds within the hair structure during the colour process. These bonds are normally broken down during the colour process and can sometimes result in breakage and candyfloss results mainly in high lift situations such as balayage, highlights or high lift tints. It’s a must for anyone heading lighter.”
BEGINNING THE REBUILDING
This concentrated first salon step rebuilds broken disulfide bonds and begins the process of preventing damage and repairing hair.
PURSUING HAIR PERFECTION
Our second salon step continues to rebuild and restore any remaining broken bonds ensuring the strongest, shiniest, and healthiest hair possible.
OLAPLEX insurance for your hair